Get Full Essay Get access to this section to get all help you need with your essay and educational issues. We concluded that Himalaya Herbals must undertake an intensive advertising campaign to promote brand awareness, gain a greater market share, propel the image of its products, and elevate itself towards a more sophisticated level.
The company was founded in by M Manal with a mission to re-introduce the age-old Ayurvedic knowledge to the society in a contemporary form.
Digital Marketing Strategy adopted by Himalaya for Him Believe in the digital power Himalaya is one of the earliest companies that marked its presence on the internet.
As Himalaya has been around for 80 years, it has witnessed the evolution of Internet and embraced the new technology; strategized its business to suit this new medium. After taking on the technological advances in marketing and supply chain technology, the company is now enjoying the results in terms of brand acceptance and revenue generation.
Wooing the prospective consumers Aiming at the consumers in the age group Himalaya Herbal understands the need to complement its conventional advertising campaign with the digital campaign. The company launched a new microsite — Himalaya for Him — to facilitate different kinds of conversations with its consumers.
The Himalaya men face wash teaser was viewed by over a million viewers on YouTube on the first day of the launch. The problem solvers Himalaya has a policy that it responds to all the queries posted on its website within 24 hours.
The endeavor helps them create a real connect with their consumers. The 3-minute film highpoints the disconnection between passion and profession; as people grow up they get entangled in the process of social acceptance and forget about their passion and dreams, thus end up compromising their dreams.
The word is being effectively spread through social media, especially Facebook and Twitter. My Lakshya page on Facebook has already pulled more than fans in a short span. Additionally, the campaign is being promoted on Twitter through The Himalaya Herbals Twitter page and has grabbed attention of more than viewers.
The dual concept of promoting its face wash in consort with empowering young individuals to achieve their dreams has paved a road to victory for the brand.
An honest campaign backed by an emotional driving message has touched many a hearts. Moreover, contrary to the conventional method of form filling, the video entry option for My Lakshya is an innovative inclusion in the campaign, which makes it far more alluring to the consumers.
Results achieved by Himalaya for Him Digital marketing has helped the brand amplify its message and reach out to a wider audience enabling greater creative experimentation and deeper conversations. Moreover the brand has successfully created a consumer following and Neem Face wash appeared as a market leader recording a net sale of INR crores.
The first hurdle in any venture is generating public awareness; Himalaya for him has crossed the hurdle through the magical wings of digital marketing. The brand is all set to take sustainable flight, to witness highest ever revenue collection, through its digital marketing strategies.
Learning It is important for a brand to know its potential consumers and strategize its campaigns to appeal a particular segment.
Marketing strategies that also take care of the consumers aspirational needs are a sure win. Recently conferred with the the prestigious J. D Hooker award for my contributions in the field of Traditional Medicine, I have several publications in reputed journals, authored a book Ethnobotanical Investigations for Tribes in Uttarakhandand a patent to my name.Prijavite se na naš Newsletter.
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Product Executive Product Manager at Himalaya Drug Company. Rashmi M. Executive at The Himalaya Drug Company.
Akshara Meena. Brand Manager - Innovation at The Himalaya Drug Company. This is the Marketing Strategy of Himalaya. It all started in when the idea of contemporizing the Ayurveda by Mr.
M. Manal gave birth to the company Himalaya. It opened its first office at foothills of Himalaya in Dehradun in the year Himalaya has the bouquet of healthcare products which are segmented based on the customer groups and usage such as personal care products for customers of all ages, nutrition and wellness products which are health supplements for deficiency of minerals & vitamins primarily for children & old age consumers, mother care, and Baby care products.
Himalaya’s biggest marketing strategy was shift from focusing Ayurvedic ideas to herbal personal care. Leading marketing approaches of Himalaya are high quality, wellness, and uncompromised service with a smile.